Developed engaging social media content and supported marketing initiatives for Ethos Athletic Club, highlighting its fitness, wellness, and community-driven lifestyle. From Reels to campaign planning and storytelling, my work focused on strengthening the club's digital presence and connecting with its audience. A key project included creating content for the 10-week Bridge Run training campaign, showcasing the training journey, coaches, and community behind the brand.

Developed and executed creative marketing strategies for wellthee living, a wellness brand focused on making healthy living part of everyday routines. From engaging Reels and branded social media graphics to product campaigns, promotional content, and email marketing, my work focused on building a cohesive digital presence, increasing brand awareness, and connecting with their wellness-focused audience. Each piece of content was thoughtfully designed to highlight the brand's products, educate consumers, and encourage engagement.

Managed and created social media content for Shine Studio, a photography and podcast studio in downtown Charleston. From engaging Reels and branded carousels to promotional campaigns and behind-the-scenes content, my work focused on showcasing the studio's creative spaces, highlighting its community, and strengthening its online presence. Through consistent storytelling, strategic content planning, and cohesive visuals, I helped bring Shine Studio's personality to life while connecting with local creatives, entrepreneurs, and photographers.

Developed the brand identity and creative direction for FXFRAGRANCES, an emerging luxury fragrance and personal care brand. From establishing a cohesive color palette, typography, and visual aesthetic to designing branded imagery and building its e-commerce website, my work focused on creating a refined, recognizable presence from the ground up. Every detail was thoughtfully curated to reflect the brand's vision, elevate its product presentation, and establish a strong foundation for its launch.