Ethos Athletic Club

FITNESS CONTENT + COMMUNITY MARKETING

Ethos Athletic Club is a luxury high-end gym local to Charleston. At Ethos Athletic Club, I supported fitness-focused content and community storytelling through the Ethos Running Division, a Bridge Run training campaign created to motivate members, highlight coaches, and capture the energy of group training. My work focused on social media storytelling, short-form video concepts, campaign support, and on-site content that reflected the elevated, community-driven feel of the club.

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ROLE

Marketing Intern + Content Support

SERVICES

Social media content, fitness marketing, caption direction, on-site content capture

FOCUS

Bridge Run training campaign, member motivation, community storytelling

Selected Work

A mix of brand atmosphere, campaign storytelling, and movement-focused visuals was created to support the Ethos Running Division and Bridge Run training campaign.

Collage of black-and-white photos depicting various scenes: a nighttime scene outside a building with a sign "ETHOS" and people entering; a group of runners at dusk or dawn; a person tying their shoelaces outdoors; people socializing inside a coffee shop or cafe; a nighttime cityscape with illuminated structures.
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The Content Club creates polished social, email, and visual content for wellness and lifestyle brands ready to grow.